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L'Oréal Paris Excellence Age Perfect Nudes, 10.13 Natural Very Light Blonde | No Ammonia, Up To 100% Grey Coverage, Long-Lasting Colour, Mature Hair, Strengthens Hair with Mirco-Keratin

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Description

Mature Hair: Specifically designed as our first permanent hair colour formulated to flatter and adapt to the changes of mature hair, ensuring results that look as vibrant and youthful as you feel. Triple Care: Features a No Ammonia Triple Care Routine infused with Micro-Keratin that is gentle on bot...

Highlights

  • First permanent L'Oreal colour formulated for mature hair changes
  • No ammonia Triple Care Routine with Micro-Keratin
  • Up to 100% grey coverage with 7x more nourished hair
  • Universal Reflect U gives multi-tonal natural very light blonde
  • Caring pH shampoo cleans scalp and reveals colour each wash
  • Strengthening mask cuts breakage by 50%

Pros

  • No ammonia is gentler on scalp and hair than standard permanent colours
  • Micro-Keratin in three steps targets the weakness common in mature hair
  • Up to 100% grey coverage with a natural multi-tonal finish
  • Breakage reduced by 50% with the mask

Cons

  • No ammonia formula trades away the stronger lift some ammonia colours give, so very dark hair may not reach the very light blonde shown
  • Mask and shampoo add steps versus a one-bottle colour, which some users will find fussy

Frequently asked questions

Does this shade cover grey fully?

Yes. The copy states up to 100% grey coverage for this permanent colour.

Is ammonia used in the colour or after-care?

No. The Triple Care Routine is no ammonia and uses Micro-Keratin in the cream, shampoo, and mask.

What exactly is 10.13 in this L'Oreal listing?

It is shade 10.13 Natural Very Light Blonde, a permanent no ammonia crème from the Age Perfect Nudes range.

How does the strengthening mask help mature hair?

The mask with Micro-Keratin reduces breakage by 50% and supports a long-lasting strong colour.

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