Today's Best Deals
Best 40 Inch Tv of 2026
We compared 300 40 inch tv listings on Amazon UK and ranked the 10 best deals available right now, with prices starting from £149.99. Rankings reflect real customer ratings and current prices.
Hisense 40" 40A4QTUK FHD LED TV with Freely - Direct Lit LED, Dolby Audio, Natural Colour Enhancer, Games Mode, Sports Mode, Disney +, YouTube, Netflix
- Direct Lit LED: Our direct lit full array TV's benefit from having a grid of tightly packed individual LED's positioned directly behind the screen covering the whole of the panel, leaving you able to enjoy crisp, vivid colours and deep blacks from edge to edge.
- Natural Colour Enhancer: maximises your TV’s colour reproduction to ensuring your content is enhanced showcasing true-to-life colours – the way they were meant to be seen.
- Freely: Goodbye aerial, this amazing platform allows you to easily browse and watch live TV channels, together with on demand content in one seamless and intuitive interface all streamed direct to your TV via the internet.
Amazon
Philips 40PFS6000 2K HD LED Smart TV - 40 Inch Display with Pixel Plus, Titan OS Platform and Dolby Digital Sound, Works with Alexa and Google Voice Assistant
- COMPACT DESIGN Sleek, lightweight, and space-saving, this smart TV fits effortlessly into bedrooms, kitchens, and small living spaces. Its modern design blends seamlessly with any decor while delivering stunning visuals
- ULTRA-SHARP PICTURE: Love everything you watch on this HD LED TV. Philips Pixel Precise HD engine optimises picture quality to deliver ultra-sharp images, rich colours and smooth motion
- SUPPORTS HDR10: Experience vivid tones and brighter colours with High Dynamic Range (HDR10) and HLG. Enjoy enhanced contrast, from the darkest shadows to the brightest highlights, delivering stunning clarity and exceptional visual detail
HYE 40" LED Smart TV - Full HD, Samsung Tizen OS & Gaming Hub, Black
- Stunning 40" TV Full HD Visuals – Immerse yourself in crystal-clear 1920 × 1080 resolution with vibrant colours and sharp detail that make movies, sports, and gaming come alive. The frameless TV 40 inch smart design maximises your viewing area, delivering a sleek, modern look that’s perfect for any room while enhancing the sense of scale for a truly cinematic home experience.
- All Your Favourites in One Place – This 40 inch smart TV is powered by Tizen OS, offering instant access to Netflix, Prime Video, YouTube, BBC iPlayer, and more. Enjoy smooth streaming, personalised recommendations, and quick navigation to keep you watching without the wait. Whether it’s the latest hit series or timeless classics, your entertainment is always front and centre.
- Sleek, Connected & Wireless Freedom – Designed as a premium television smart option, the ultra-thin profile blends with any décor. Built-in Bluetooth TV support lets you connect headphones or speakers without messy cables, while Wi-Fi connectivity keeps your smart features running seamlessly. This is style and substance in one complete package.
Amazon
Antteq 40 Inch TV, FHD TV Central Stand Design 1080P Freeview HD Dolby Audio DVB T2/S2 LED Television, HDMI USB Media Player Monitor PS5 Xbox, Standard Nonsmart TV Small Screen for Bedroom Black
- Centre Stand Design: This 40 inch TV features a sleek centre-mounted stand, offering greater stability and a versatile fit on most furniture, ideal for bedrooms or studies.
- Slim Bezel for a Maximised View: The contemporary narrow-bezel design on this 40 inch TV provides an expansive screen view, pulling you into the action for a more cinematic experience.
- Complete Connectivity for All Your Devices: Easily connect everything from streaming sticks to game consoles with comprehensive ports, including 3x HDMI, 2x USB, Optical audio, and AV inputs (VIDEO L-IN-R) on this versatile 40 inch TV.
Amazon
EMtronics 40" Inch Full HD 1080p LED TV with Freeview, 2x HDMI and USB PVR
- Plug and Play: All you need to do when you receive you new EMtronics Black TV is plug it into an TV aerial, Use the Auto search feature and you are ready to watch Freeview TV
- PVR with Live Pause: The PVR function lets you pause, rewind and record live or future TV, via the USB port on the TV
- Picture and Sound: Set your TV up exactly how you like it, via the Picture and Sound Menus, change the picture modes, brightness, contrast and more or choose your favourite sound setting, depending on the content you are watching
Amazon
Hisense 40" 40E4QTUK FHD LED TV with Freely - Direct Lit LED, Dolby Audio, Natural Colour Enhancer, Games Mode, Sports Mode, Disney +, YouTube, Netflix
- Direct Lit LED: Our direct lit full array TV's benefit from having a grid of tightly packed individual LED's positioned directly behind the screen covering the whole of the panel, leaving you able to enjoy crisp, vivid colours and deep blacks from edge to edge.
- Dolby Audio & DTS: Hisense TV's feature DTS Virtual X and Dolby Audio technology guaranteeing superior sound quality, placing you at the centre of the action every time.
- Freely: Goodbye aerial, this amazing platform allows you to easily browse and watch live TV channels, together with on demand content in one seamless and intuitive interface all streamed direct to your TV via the internet.
Amazon
Sharp 40-inch Full HD Smart TV 40HE2345K
- 40-INCH FULL HD SMART TV: SHARP 40-inch Full HD Smart LED TV with HDR10 and HLG support, a frameless design, sharp picture quality and a modern look for living rooms, bedrooms and home offices.
- SMART AUDIO EXPERIENCE: Built-in speakers deliver crisp and clear sound to complement your streaming and viewing sessions with balance and clarity
- TIVO OS SMART PLATFORM: Access Netflix, YouTube, Prime Video and enjoy over 160 free TiVo+ channels with an intuitive, responsive search experience
Amazon
Amazon Ember 40" 2-Series with Fire TV (newest gen), HD smart TV with Alexa Remote, fast streaming, Dolby Audio, Ambient Experience, free and live TV
- Smart. Sized just right. – The Amazon Ember 2-Series has everything you need for essential entertainment that fits your space. Access apps fast and watch content come to life in Full HD 1080p.
- Speed, redefined – Jump right into what you love with Wi-Fi 6 and a new quad-core processor. Apps open and load fast and the picture stays smooth.
- Instantly On - Introducing our custom Omnisense technology. Built-in sensors wake the display when you enter to show your favourite artwork or let you start watching in a jiffy
HYE 40" QLED Smart TV - Full HD, Samsung Tizen OS & Gaming Hub, Black
- Brilliant QLED Display: Enjoy vibrant colours and sharp detail with this 40 inch QLED Smart TV, offering Full HD 2K resolution and 60Hz refresh rate for smooth, immersive viewing.
- Slim & Stylish Design: A modern flat screen television in sleek black, perfect as a TV for bedroom, living room, or home office – lightweight at just 4.5kg with 100x100 VESA mount compatibility.
- Smart TV Experience: Powered by Tizen OS, access your favourite apps, streaming services, and TV series including BBC iPlayer and more on this feature-packed 40” smart television.
Amazon
Westinghouse Roku Freely 40" Dolby Digital HDR10 Smart TV, with Dolby Audio,HDR,Apple TV+,BBC, Netflix, Freeview Play,Dolby Vision Television with HDMI USB Port,40 inch Large Screen Television
- Freely Roku 40 inch flat screen TV has double the image resolution of traditional HD televisions, which results in a smoother, cleaner image in a 16:9 aspect ratio. 1080p, or 1920 x 1080 resolution has over 2 million pixels, a more detailed picture for television, streaming or video games.Stream popular UK channels like Freely play .over 2 million pixels, a more detailed picture for television, streaming or video games.
- Freely 40 inch smart TV allows you to stream top free or paid programming services like Peacock, Disney +, Apple TV +, Netflix, Prime Video, Google Play, SHOWTIME, PBS, DisneyNOW, and YouTube. Thousands more channels for sports, news and major music services, like Pandora like YouTube, The CW, PBS and many more.
- High-definition audio experience – Dual 10-watt speakers with Dolby Digital+ technology deliver realistic sound, enhancing the viewing experience for movies, games, and TV shows.
We scan the most relevant 40 inch tv listings on Amazon UK, covering major brands and models, and shortlist the strongest offers available right now.
Rankings for today's best 40 inch tv reflect real Amazon customer star ratings and review counts, together with current prices, so the list shows what's actually available.
What we concluded:
Our overall winner is Hisense 40" 40A4QTUK FHD LED TV with Freely - Direct Lit LED, Dolby Audio, Natural Colour Enhancer, Games Mode, Sports Mode, Disney +, YouTube, Netflix. It stands out for the right balance of quality, performance, and value.
What sets it apart:
- Direct Lit LED: Our direct lit full array TV's benefit from having a grid of tightly packed individual LED's positioned directly behind the screen covering the whole of the panel, leaving you able to enjoy crisp, vivid colours and deep blacks from edge to edge.
- Natural Colour Enhancer: maximises your TV’s colour reproduction to ensuring your content is enhanced showcasing true-to-life colours – the way they were meant to be seen.
- Freely: Goodbye aerial, this amazing platform allows you to easily browse and watch live TV channels, together with on demand content in one seamless and intuitive interface all streamed direct to your TV via the internet.
The best value for most shoppers is EMtronics 40" Inch Full HD 1080p LED TV with Freeview, 2x HDMI and USB PVR, the lowest-priced pick in our top 10 at £149.99.
The strongest deal right now is HYE 40" LED Smart TV - Full HD, Samsung Tizen OS & Gaming Hub, Black. It offers premium features at a competitive price point.
How to Choose the Best 40 Inch Tv
Choose the operating system that fits your streaming setup
Roku TV on the CHiQ 40 Inch QLED PRO and Westinghouse Roku TV provides an intuitive menu with access to thousands of channels. If you prefer Tizen OS, webOS, or Fire TV, look at the HYE 40 LED Smart TV, LG 43LR60006LA, or Amazon Ember 2-Series and Toshiba 40 Inch LCD Smart Fire TV. For viewers who want live UK television streamed over broadband without an aerial, Hisense models like the 40E4QTUK and 40A4QTUK feature built-in Freely.
Decide between QLED colour, Direct Lit LED, or AI processing
The CHiQ 40 Inch QLED PRO uses a 10-bit panel covering 90% of the DCI-P3 gamut with HDR10 contrast. Direct Lit LED full-array backlighting on the Hisense 40E4QTUK and 40A4QTUK targets deeper blacks and edge-to-edge uniformity. Toshiba uses TRU Micro Dimming for contrast adjustment, while the LG 43LR60006LA uses an alpha 5 AI Processor Gen6 to enhance picture detail.
Determine if you need built-in smart features or basic connectivity
Non-smart options like the Antteq 40 Inch TV and NEW 40 Inch Full HD TV skip built-in apps entirely, offering traditional ports like 3x HDMI, 2x USB, optical, and AV inputs for external media players. Smart sets like the Amazon Ember 2-Series add Wi-Fi 6 and ambient room sensors, while the HYE 40 LED Smart TV includes built-in Bluetooth for wireless headphones.
Check stand design and room dimensions
The LG 43LR60006LA steps up to a 43-inch screen size, which requires a slightly wider space than standard 40-inch models. For narrow furniture or bedroom desks, the Antteq 40 Inch TV uses a central stand design instead of side feet, whereas frameless sets like the HYE 40 LED Smart TV minimise the outer cabinet bezel.
Buying Guide & FAQ
What is the best 40 inch tv deal right now?
Our current top-ranked deal is the Hisense 40" 40A4QTUK FHD LED TV with Freely - Direct Lit LED, Dolby Audio, Natural Colour Enhancer, Games Mode, Sports Mode, Disney +, YouTube, Netflix at £189.00.
How much does a 40 inch tv cost?
Across our top 10 picks, prices currently range from £149.99 to £209.99 on Amazon UK.
Which 40 inch tv operating system offers live UK television over internet?
Hisense models such as the 40E4QTUK and 40A4QTUK include the Freely platform, allowing you to watch live TV channels and on-demand content direct over your internet connection without requiring a traditional aerial.
Are there non-smart 40 inch tv models available for simple setup?
Yes, the Antteq 40 Inch TV and the NEW 40 Inch Full HD TV are non-smart displays. Both provide multiple HDMI and USB ports along with built-in Freeview DVB-T2 tuners, making them simple monitors for plug-in streaming sticks, set-top boxes, or game consoles.
Which 40 inch tv features QLED technology for wide colour display?
The CHiQ 40 Inch Full HD QLED PRO Smart Roku TV uses QLED PRO panel technology. It covers 90% of the DCI-P3 colour standard and uses a 10-bit panel with HDR10 support for smooth colour gradients.
What features does the Amazon Ember 2-Series offer for fast navigation?
The Amazon Ember 40-inch 2-Series includes Wi-Fi 6 connectivity alongside a quad-core processor to load Fire TV apps quickly. It also incorporates Omnisense custom sensors that detect presence to wake the screen and display artwork.
Can I connect wireless headphones directly to a 40 inch tv?
The HYE 40 LED Smart TV includes built-in Bluetooth support, which lets you connect wireless headphones or external speakers directly to the television without running audio cables.
Is there a slightly larger screen option available near the 40 inch size?
The LG 43LR60006LA provides a 43-inch Full HD screen powered by the alpha 5 AI Processor Gen6 and webOS platform, giving you a slightly larger display option if your furniture accommodates it.