Today's Best Deals
Best Smart Tv of 2026
We compared 306 smart tv listings on Amazon UK and ranked the 10 best deals available right now, with prices starting from £119.00. Rankings reflect real customer ratings and current prices.
Hisense 40" 40A4QTUK FHD LED TV with Freely - Direct Lit LED, Dolby Audio, Natural Colour Enhancer, Games Mode, Sports Mode, Disney +, YouTube, Netflix
- Direct Lit LED: Our direct lit full array TV's benefit from having a grid of tightly packed individual LED's positioned directly behind the screen covering the whole of the panel, leaving you able to enjoy crisp, vivid colours and deep blacks from edge to edge.
- Natural Colour Enhancer: maximises your TV’s colour reproduction to ensuring your content is enhanced showcasing true-to-life colours – the way they were meant to be seen.
- Freely: Goodbye aerial, this amazing platform allows you to easily browse and watch live TV channels, together with on demand content in one seamless and intuitive interface all streamed direct to your TV via the internet.
Amazon
XIAOMI TV F 32, 32 Inch (81 cm) HD Smart TV, Fire TV, Dolby Audio
- Dolby Audio: Immerse yourself in cinematic sound with Dolby Audio; the advanced audio technology deliver multidimensional surround sound that moves around you, just like in real life; hear every detail—from whisper-quiet dialogue to explosive action scenes - with crystal clarity; get the feeling of being right in the center of the action, whether you're watching movies or playing games.
- Fire TV: Enjoy instant access to thousands of apps like Netflix, Prime Video, Disney+, and more—all from a seamless home screen; browse, stream, and discover new content quickly and easily; personalized recommendations make finding your next favorite show effortless; it’s a smarter, faster way to watch TV
- Alexa Built-in: Say it. Alexa will play it—No more endless scrolling. Simply press the Alexa button on your remote and use your voice to discover new content, adjust the volume, change channels, or even control your smart home devices.
Amazon
Hisense 50 Inch 50E6QTUK 4K Ultra HD Smart AI TV
- Precision Colour: technology utilises the power of quad core processing to maximise colour reproduction ensuring you get the most accurate and life-like colours, no matter the content.
- Hi-View AI Engine: uses advanced AI technology to upscale your content, no matter the input. Each frame is fine-tuned in real-time delivering incredible images by enhancing resolution, brightness, contrast and colour.
- 4K Direct Lit Viewing: Our direct lit full array TV's benefit from having a grid of tightly packed individual LED's positioned directly behind the screen covering the whole of the panel, leaving you able to enjoy crisp, vivid colours and deep blacks from edge to edge.
AmazonHisense 43 Inch 43E6QTUK 4K Ultra HD Smart AI TV
- Precision Colour: technology utilises the power of quad core processing to maximise colour reproduction ensuring you get the most accurate and life-like colours, no matter the content.
- Hi-View AI Engine: uses advanced AI technology to upscale your content, no matter the input. Each frame is fine-tuned in real-time delivering incredible images by enhancing resolution, brightness, contrast and colour.
- 4K Direct Lit Viewing: Our direct lit full array TV's benefit from having a grid of tightly packed individual LED's positioned directly behind the screen covering the whole of the panel, leaving you able to enjoy crisp, vivid colours and deep blacks from edge to edge.
![LG LED AI LB650B 32 inch HD Smart TV - 32LB650B6LA (α5 AI Processor Gen9, 60Hz, HDR10, Google Cast, Apple AirPlay 2) [Model year 2026]](https://m.media-amazon.com/images/I/41kvtGc+XcL._SL500_.jpg)
LG LED AI LB650B 32 inch HD Smart TV - 32LB650B6LA (α5 AI Processor Gen9, 60Hz, HDR10, Google Cast, Apple AirPlay 2) [Model year 2026]
- Sharp HD viewing with intelligent processor for a vibrant picture
- Immersive sound quality with AI Sound Pro
- Smart webOS platform with all your favourite streaming services
Philips 40PFS6000 2K HD LED Smart TV - 40 Inch Display with Pixel Plus, Titan OS Platform and Dolby Digital Sound, Works with Alexa and Google Voice Assistant
- COMPACT DESIGN Sleek, lightweight, and space-saving, this smart TV fits effortlessly into bedrooms, kitchens, and small living spaces. Its modern design blends seamlessly with any decor while delivering stunning visuals
- ULTRA-SHARP PICTURE: Love everything you watch on this HD LED TV. Philips Pixel Precise HD engine optimises picture quality to deliver ultra-sharp images, rich colours and smooth motion
- SUPPORTS HDR10: Experience vivid tones and brighter colours with High Dynamic Range (HDR10) and HLG. Enjoy enhanced contrast, from the darkest shadows to the brightest highlights, delivering stunning clarity and exceptional visual detail
![Samsung Smart TV 50-Inch U7020H Crystal UHD 4K TV, HDR10+, Motion Xcelerator, Dynamic Sound Pack, Gaming Hub, Knox Security, Vision AI Companion [2026]](https://m.media-amazon.com/images/I/419VkPBuHFL._SL500_.jpg)
Samsung Smart TV 50-Inch U7020H Crystal UHD 4K TV, HDR10+, Motion Xcelerator, Dynamic Sound Pack, Gaming Hub, Knox Security, Vision AI Companion [2026]
- UNRIVALED VISUAL EXPERIENCE: The Samsung Crystal UHD 4K Smart TV brings vibrant, lifelike colour to life. Crystal Processor 4K optimises every scene, while PurColor fine-tunes colours and HDR10+ adds depth and contrast for a stunning view.
- AI-PERFORMANCE & SMART FEATURES: Enjoy smarter viewing with 4K Upscaling for incredible clarity. Ask questions with Vision AI Companion, and navigate content effortlessly with the intuitive Tizen OS.
- IMMERSIVE AUDIO & PREMIUM BUILD QUALITY: Immerse yourself in virtual 3D sound with the Dynamic Sound Pack, featuring OTS Lite action tracking and Adaptive Sound. The sleek MetalStream design's luxurious metal body complements your space in style.
Amazon Ember 40" 2-Series with Fire TV (newest gen), HD smart TV with Alexa Remote, fast streaming, Dolby Audio, Ambient Experience, free and live TV
- Smart. Sized just right. – The Amazon Ember 2-Series has everything you need for essential entertainment that fits your space. Access apps fast and watch content come to life in Full HD 1080p.
- Speed, redefined – Jump right into what you love with Wi-Fi 6 and a new quad-core processor. Apps open and load fast and the picture stays smooth.
- Instantly On - Introducing our custom Omnisense technology. Built-in sensors wake the display when you enter to show your favourite artwork or let you start watching in a jiffy
Amazon Ember 32" 2-Series with Fire TV (newest gen), HD smart TV with Alexa Remote, fast streaming, Dolby Audio, Ambient Experience, free and live TV
- Smart. Sized just right. – The Amazon Ember 2-Series has everything you need for essential entertainment that fits your space. Access apps fast and watch content come to life in Full HD 720p.
- Speed, redefined – Jump right into what you love with Wi-Fi 6 and a new quad-core processor. Apps open and load fast and the picture stays smooth.
- Instantly On - Introducing our custom Omnisense technology. Built-in sensors wake the display when you enter to show your favourite artwork or let you start watching in a jiffy
LG 50NU800B6LC Nano UHD AI NU80 4K Smart TV, α7 Processor Gen9, 60Hz, HDR10, Filmmaker Mode™, Google Cast, Apple AirPlay 2, Model Year 2026
- Nano detail Enhancer powered by α7 AI Processor for sharp images
- Cinema screen design – minimal bezels for supreme immersion
- Smart webOS platform with all your favourite streaming services
We scan the most relevant smart tv listings on Amazon UK, covering major brands and models, and shortlist the strongest offers available right now.
Rankings for today's best smart tv reflect real Amazon customer star ratings and review counts, together with current prices, so the list shows what's actually available.
What we concluded:
Our overall winner is Hisense 40" 40A4QTUK FHD LED TV with Freely - Direct Lit LED, Dolby Audio, Natural Colour Enhancer, Games Mode, Sports Mode, Disney +, YouTube, Netflix. It stands out for the right balance of quality, performance, and value.
What sets it apart:
- Direct Lit LED: Our direct lit full array TV's benefit from having a grid of tightly packed individual LED's positioned directly behind the screen covering the whole of the panel, leaving you able to enjoy crisp, vivid colours and deep blacks from edge to edge.
- Natural Colour Enhancer: maximises your TV’s colour reproduction to ensuring your content is enhanced showcasing true-to-life colours – the way they were meant to be seen.
- Freely: Goodbye aerial, this amazing platform allows you to easily browse and watch live TV channels, together with on demand content in one seamless and intuitive interface all streamed direct to your TV via the internet.
The best value for most shoppers is XIAOMI TV F 32, 32 Inch (81 cm) HD Smart TV, Fire TV, Dolby Audio, the lowest-priced pick in our top 10 at £119.00.
The strongest deal right now is Hisense 50 Inch 50E6QTUK 4K Ultra HD Smart AI TV. It offers premium features at a competitive price point.
How to Choose the Best Smart Tv
Choose the right screen resolution for your display size
If you are buying a larger display, higher resolution makes a noticeable difference. The 50-inch Hisense 50E6QTUK and 55-inch Hisense 55E6QTUK offer 4K Ultra HD powered by the Hi-View AI Engine to upscale lower-resolution footage. By contrast, compact models like the Xiaomi TV F 32, Samsung 32-inch Tizen OS LED Smart TV, and Amazon Ember 32-inch 2-Series cap out at HD or HD Ready resolutions. These smaller screens suit bedrooms or kitchens well, but they lack the fine visual clarity needed for primary living room displays.
Match the smart TV operating system to your current devices
The operating system changes how you access streaming platforms and control smart home gear. The Xiaomi TV F 32 and Amazon Ember 32-inch 2-Series run Fire TV with built-in Alexa voice control, making them natural picks if you already use Amazon smart speakers. Samsung's 32-inch LED Smart TV runs Tizen OS, giving you direct access to the Samsung Gaming Hub for cloud gaming without a console. Meanwhile, models like the LG 43LR60006LA use webOS, and Hisense options such as the 40E4QTUK and 43A6QTUK feature Freely to stream live TV over Wi-Fi without needing a traditional aerial.
Look for targeted processing engines and panel illumination
Backlighting layout and internal processors directly dictate image contrast and motion. Direct Lit LED panels found on the Hisense 40E4QTUK, 43A6QTUK, and 32A4QTUK place LEDs across the back board for dark black levels across the screen. If you watch fast-moving sports or action films, the LG 43LR60006LA uses the alpha 5 AI Processor Gen6 to refine pictures frame by frame, while the Hisense 43E6QTUK relies on a quad-core processor and AI smooth motion to reduce picture blurring.
Consider room sensors and quick-boot features
For secondary spaces where you want immediate viewing, hardware features matter. The Amazon Ember 32-inch 2-Series includes Wi-Fi 6, a quad-core processor, and Omnisense sensors that detect when you enter a room to wake the screen instantly. Smaller models without motion sensors, such as the Hisense 32A4QTUK, lack ambient wake features but offer specialized Games Mode and Sports Mode options to tweak latency and picture settings manually.
Buying Guide & FAQ
What is the best smart tv deal right now?
Our current top-ranked deal is the Hisense 40" 40A4QTUK FHD LED TV with Freely - Direct Lit LED, Dolby Audio, Natural Colour Enhancer, Games Mode, Sports Mode, Disney +, YouTube, Netflix at £189.00.
How much does a smart tv cost?
Across our top 10 picks, prices currently range from £119.00 to £299.00 on Amazon UK.
Which smart TV models do not require a digital aerial to watch live television?
Hisense sets like the 40E4QTUK, 32A4QTUK, 43A6QTUK, and 50E6QTUK come integrated with Freely. This platform streams live TV channels alongside on-demand content directly over your internet connection, so you do not need a traditional rooftop aerial.
Can I play video games on a smart TV without plugging in a console?
Yes. The Samsung 32-inch Tizen OS LED Smart TV features the Samsung Gaming Hub, allowing you to stream games from cloud services directly over your home network. You can also connect physical consoles via HDMI.
Which smart TV options offer 4K Ultra HD picture resolution?
The Hisense 43A6QTUK, 43E6QTUK, 50E6QTUK, and 55E6QTUK all offer full 4K Ultra HD resolution. They feature the Hi-View AI Engine and Precision Colour quad-core processing to upscale standard content and improve overall picture clarity.
What is the smallest smart TV size available in this comparison?
32 inches is the smallest size option available. Displays in this bracket include the Xiaomi TV F 32, Samsung Tizen OS Smart TV, Amazon Ember 32-inch 2-Series, and Hisense 32A4QTUK.
Do any of these smart TV options include built-in voice controls?
The Xiaomi TV F 32 and Amazon Ember 32-inch 2-Series both come with Fire TV and Alexa voice control built into the remote control. You can press the voice button to search for programmes, adjust playback volume, or control connected smart home equipment.
How do direct lit panels improve picture quality on a smart TV?
Direct Lit LED panels, like those on the Hisense 40E4QTUK, 43A6QTUK, and 50E6QTUK, place a full grid of LEDs directly behind the screen panel. This creates consistent illumination, deeper contrast, and richer black levels compared to edge-lit alternatives.