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Springer Gabler Brand Management
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Description
Brand ManagementBrand Strategy, Brand Implementation, and Brand Evaluation\nAuthor(s): Oliver Vogler\nFormat: Paperback\nPublisher: Springer Fachmedien Wiesbaden, Germany\nImprint: Springer Gabler\nISBN-13: , 978-3658502447\nSynopsis\nThis textbook provides a practical approach to brand leadership, ...
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